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2 minutes reading time (308 words)

Social Media and Marketing for Professional Success

KEYNOTE SPEAKER: Huong Vo, Marketing Specialist and Certified Career Strategist and Coach

SUCCESS STORY: Sagar Jani, Finance and Operations Specialist, Nuun Digital

Today, social media marketing is one of the most predominant types of digital marketing. With such a surge in its popularity, it was inevitable that businesses and professionals began to incorporate it as part of their marketing strategy.

Here are some key statistics:

  • 96 billion people use social media worldwide, according to platform reports on the current number of active users. (Source: Backlinko)
  • In 2020, the average time spent on social media per day is 2 hours 24 minutes globally for users aged 16 to 64 on any device. The total of 144 minutes is a 1.4% increase from 142 minutes the previous year, and up 38% in the past 5 years. (Source: Backlinko)
  • 54% of social browsers use social media to research products (GlobalWebIndex, 2018).
  • 63% of customers expect companies to offer customer service through their social media – and 90% of social media users have already connected with a brand or business through their chosen platform. (Source: Smartinsights)

With so many users online businesses have so much more opportunity to reach their ideal customers in the fastest way possible. The greater benefits of a good social media strategy are improved brand awareness, increased customer base and easy promotion of products and services to the right audience.

Professionals too are benefitted in many ways through social media. It helps build their network, increases their visibility to employers and attracts potential customers to those who are service providers.

Our keynote speaker for the event, Huong Vo, Marketing Specialist and Certified Career Strategist and Coach, shared with us best practices for a positive social media presence and the tools that professionals can use to build a strong profile on LinkedIn and become more discernible to employers.


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