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Digital Marketing and E-commerce

KEYNOTE SPEAKER: Varun Chopra, Community and Culture on the Radical Digitization Team, Shopify

SUCCESS STORY: Efe Joveluro, Senior Project Manager, HelpSeeker Technologies

Economists believe that digital economy also known as internet economy, the new economy, or the web economy is the fourth industrial revolution. Few of the world’s biggest companies operate in the digital economy. A growing number of Canadians depend on it for their livelihood.

Ecommerce and digital marketing are not mutually exclusive. Ecommerce websites do use all the digital channels to promote a product and grow their business. Companies such as Shopify have optimized this opportunity by being at the right place at the right time. Today, Shopify is deemed to be the best ecommerce platform in the market.

“About 90 per cent of Canadians use the Internet every day. Globally, about 4.39 billion people use the Internet, or more than half the world’s population. This has resulted in the shift of billions of dollars from offline economy to e-commerce. E-commerce in Canada had reached $1.5 billion a month by 2019. E-commerce now makes up 14.1 per cent of global retail sales. As online connections strengthen, sales increase.”

Source: www.thecanadianencyclopedia.ca

The COVID-19 pandemic has also played a significant role over the last two years in the digital economy. The global e-commerce sales jumped to $26.7 trillion in 2019, up 4% from 2018, according to the latest available estimates.

Source: https://unctad.org/

Now is the right time for professionals to jump on the digital marketing bandwagon and market their skills. With a high number of users online every day, ecommerce and the digital space are a great place to be at the moment.

Canada is one of the world’s most digitally connected economies. A vast majority of Canadian workers use the Internet every day. As high-speed connections reach out to more rural areas, the impact will only grow. The digital economy brings more opportunities for economic growth at lower costs and increased scope for entrepreneurship, innovation and job creation while consumers benefit from price transparency, expanded choice, reliable reviews and convenience.

Our expert keynote speaker, Varun Chopra, Community and Culture on the Radical Digitization Team, Shopify, presented to us about the upcoming job opportunities that the digital and ecommerce landscape is going to provide the new immigrants in Canada. He spoke about how one can optimize these opportunities to successfully grow in their career while sharing small snippets of his life.

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